Floral + Business Workshop - Amey Rosenthal

Would you like to spend a day, diving into the creativity of floral event styling and learning the essentials of growing a business in this exciting area of the wedding and event industry?  Styled Images are giving you the chance to do just this with our Floral + Business workshop, which will take place in Brisbane on the 25th August, 2018.  Joining us are our co-hosts, Floral Designer Amey Rosenthal and Photographer, Kate Taylor.  You will find a link to more information about the event below, but first, let's meet Amey, who will be our Floral Event Styling teacher for the day.

Floral + Business Workshop.jpg

Amey, we are so excited to be co-hosting this workshop with you.  For our readers who may not be familiar with your work, can you tell us about your business?

The Perfect Party Co. is a complete in-house, event styling + planning + floristry + hire company, dedicated to creating unique environments for personalised and intimate shared experiences.

Why did you decide to add Floral Design as a service to your business? 

Floristry was always a key element of The Perfect Party Co. because for 9 out of 10 events it is the finishing element, the piece that brings it all together, connects the concept and completes the space. It was important for me to keep that in-house to ensure it was spot on each time, especially given how volatile supply can be of florals, keeping it in-house enabled me to modify other elements to match the floral should it have not gone to plan.

What do you love most about Floral Design?

I love how floral design can transform a concept, the same ingredients can make 4 different recipes, it’s just the combination and method of each that makes it something different and that’s the power of floral design within a styling concept.

How important is it as stylists that we understand the basics of Floral Design?

I feel it’s important for stylists to understand as much as they can about all elements of an event, and floristry is no different. It doesn’t mean you need to know the scientific name for each of the flowers or the season of availability, you just need to understand the basics, to have the ability to pull it together yourself or to have the ability to confidently convey to another florist what you are envisaging.

What do you hope someone attending the workshop gains from the experience? 

Confidence. Confidence that you don’t have to be a formally qualified florist to work with flowers, there will always be those times when you need to pull in the professionals and you may choose to always pull in the professionals, but you will walk away from this workshop at least with an understanding of what your florist is working with and the knowledge to convey your concepts and execute the basics.

What importance do you believe today's client puts on flowers for their wedding?

Florals have become such an important component of modern weddings. Social media is sharing the possibilities of floral design more freely than ever before and technology and transport are broadening the seasons of floral availability and ranges. Gone are the days of grandma’s friend doing your wedding flowers; now it’s a case of go big or go home.

Read more and find registration details for the Floral + Business Workshop 

We are also offering payment plans to help spread the cost of the Workshop.  Please contact us to discuss payment plans and travel arrangements if you plan to attend from outside of Brisbane.


New Images in the Styled Images Store


New Images in the Styled Images Store

Just in time for Christmas we have new images to share with our members and for purchase as individual images from the Styled Images Store.  We are also featuring some brand new categories for you to enjoy including; Celebrate, Beauty and Floral.



The images were captured in Studio 4.2 at the Metro Arts Building in beautiful Brisbane. The building itself was erected in 1889 as a warehouse for importer and merchant, George Myers who was an active worker for community and charitable projects, and a founding member of the Brisbane Synagogue.  In the 1970's its life as community arts hub began and this is how it is still used today.  On the day of our shoot we were lucky enough to have artists on the same floor as us and watching them work on their canvases certainly inspired our own creativity that day. We were also inspired by the way the light fell across the room to create beautiful shadows on some of our images.




We genuinely believe this is our best collection yet and we are excited to see how you now use the images to 'create' within your own businesses.  Remember you can freely use the images in so many ways.  You will find all the details in our Terms of Use. Share your designs with us on Instagram @styled_images and using the hashtag #mystyledimages and if you have any feedback about the types of images you would like to see next, contact us.

Shop for our new images here.


Stop Comparing Yourself To Others


Stop Comparing Yourself To Others

I will be the first to tell you that I couldn't survive in business without tools like Facebook and Instagram. They drive so much of my business activity and I love them for it. But, they also have the ability to completely ruin my day, if I let them.  Imagine this.  Your day is going well, or even just ok.  You are ticking off the jobs and feeling pretty good about where you are at.  Whilst making your morning coffee, you open up Instagram to have a look at what everyone else in the world of creative entrepreneurship is up to and wham!  Your day is ruined as you find yourself questioning everything.  You think that you might as well just give up now because everyone else is doing it better than you, looks better doing it than you and seems to have a lot more fun and achieve more success doing it than you.  Welcome to the world of self-comparison.

comparison quote.png


Now I could write a post about how its possible life doesn't look as good for those people you are comparing yourself to as they want you to think and that they may be comparing themselves to others too; but what is the point of that? There isn't any, because anything that has you paying too much attention to what others are doing, is not going to help you one bit in your own business, or personal life. Self comparison takes your attention away from you and if you are going to succeed, you to need to be focused on what matters to you.  By comparing yourself negatively to others, you simply undermine your ability to get on with the business of being successful at being you.

Now even if that sounds logical, you and I know that knowing something isn't good for us, won't alone stop us from doing it. If you suffer from negative self comparison, here are some I use to remind me to embrace my self worth.

Choose How You Feel

This is a big concept to get your head around and I don't say it works for everyone and every situation, but if you can master it, it is the most simple way to feel good about a lot of things in your life, including your business.  All you need to do is give choosing how you feel a try.  Everyone of the people you look up to, could find someone doing it better, or being more successful at it than them.  Every one of them!  But people who are successful don't tend to do that, they are too busy being themselves to worry about what someone else is up to.  Choose to focus on you and choose to feel good about that. Even when you make a mistake, you can choose to look at it in a positive way, because the experience teaches you something.  It's all about perspective.

Remember You Are Unique

There is no one like you. There is no one who has had your experiences. There is no one who has your unique combination of gifts or faults, successes or failures.  There is no one who has had the same influences around them as you.  How can you compare yourself to someone who is not you?  You are unique, which means how you work towards your goals and what you achieve and when, is unique to you.

Know That You Have Limitations

And so does the person you are comparing yourself to.  When you compare yourself negatively to others, you are focusing too much on your weaknesses and not enough on your strengths. Everyone of us has limitations and weaknesses. Know them, embrace them and even work on them, but don't forget to also, play to your strengths.  If you are paying too much attention to what someone else is doing with their strengths, you fail to take advantage of your own.

Limit Social Media

If social media has ceased to bring you joy, or is having an effect on how you feel about yourself and your achievements, it is time to limit it.  Yes, if you are in business today, you will probably have to be on social media.  But, if it is stopping you from being able to focus on your own business, it is time to limit it.  A good way to do this initially could be to use a scheduling tool for social media like Edgar or Buffer. You will still need to be a 'good neighbour' on social media and like and comment on the posts of others, but having a scheduler will help you to be there less, which may be just what you need right now.

Do you have some ideas for things you can do to stop the negative comparison with others?  If so share them and your own experiences here with us in the comments.



Creating Custom Brand Images For Your Website


Creating Custom Brand Images For Your Website

We know so many of you are at the point of launching your own creative businesses and that one of the hardest parts of this can be finding the right images for your website.  This is made all the harder when you know that everything on the site has to do the job of telling your brand story.  The question is how do you achieve this, when you are just starting out and don't have a library full of images of your own?

In this video tutorial we are going to show you how you can create custom brand images for your website using styled stock images from our library.  Being able to do this will save you time and money because you don't have to outsource the job to someone else but more importantly being able to create your own custom brand images means you can be certain that everything you are putting out there, tells the story you want it to.

If you are not a member of the Styled Images Library as yet, you can find out more and sign up here.  


Greenery & Foliage Images Now Available In The Library


Greenery & Foliage Images Now Available In The Library

It is always a great day when we can announce the arrival of a new collection in the Styled Images library and I am very happy to say, today is one of those days. If you are a Styled Images Library Member, login to start using images from our new collection; Greenery & Foliage.  And make sure you tag us on Instagram when you use one of our images, so we can give you lots of social media love right back; @styled_images.  If you are not a member, it's time to sign up, so you can start accessing our collections.

greenery promo.jpg


Foliage, tropical prints and the colour green are hot hot hot right now and we have been inspired by the trend when designing this new collection.  Included within it are images focused entirely on foliage, desk flat-lays and we have some summer inspired images in there too.  The images can be used to enhance your website, blog posts and social media accounts. But if you are planning a download/price guide or ebook for your customers, you are going to love these on-trend images as well.

Here is a little sneak peak at some of the images you will find in this new collection.  To receive a free image from the collection, sign up to receive our newsletter.

Using Stock Images

Here are some handy articles about how to use our images for your own branding.

How to use our images

Adding graphics and text to our images






Choosing Fonts For Your Brand


Choosing Fonts For Your Brand

Just like images and colours, different fonts evoke different emotions, which means they play a role in bringing a voice and personality to your brand. The right font can help to drive home your brand message, the wrong font, or combination of fonts, can work against it.

If you are just starting to think about your brand, or if you feel that you may need to re-brand, we have some tips to help you make the right font choices.

The first step is to consider what characteristics you want your brand to convey?  For example;

·         Fun

·         Serious

·         Edgy & Arty

·         Trustworthy?

To answer this question you need to have an understanding of who your target market/ideal customer is and what type of emotions you want them to experience when they interact with your brand.  Knowing this will help you to narrow your font choice down.

Font Categories

Fonts fall into categories or families and those categories are generally accepted as reflecting a type of personality, or style.  There are many categories when it comes to fonts but there are 4 main ones that are helpful for you to know more about

Serif (2).png


  • Serif: Serif fonts have lines attached the ends of their letters (sometimes called feet). This family of fonts is generally thought to look more serious or traditional.  Examples: Times New Roman, Centaur, Baskerville and Garamond
  • Sans-Serif (without serif):  These fonts don’t have the extra lines (feet) on the ends of letters, which gives them a more modern and streamlined appearance.  Examples:  Helvetica, Avant Garde, Arial, and Geneva.
  • Script: Scripts are what we might think of as cursive or handwriting style fonts. They generally have connecting letters. Script fonts come in many different styles, from elegant, to fun and casual, to hand-drawn.  Examples:  Brush Script. French Script, Lucinda Calligraphy and Coronet. 
  • Decorative / Display: These fonts are all designed to get your attention.  They’re often more unusual than practical and should be used sparingly and for specific purposes. Examples:  Burford, Utopia, Carousel and Stencil.

Thinking about your brand and your ideal customer, do some research to find more fonts which fall into each category. You can also check out some of our favourites on Pinterest.

Putting Fonts To Work

Once you have an understanding of the fonts available to you, you need to consider what jobs you need your fonts to do? Where will they be displayed and what will you be using them for? For example;

·         Logo & Tagline

·         Headers

·         Body Text

·         Accents

Guidelines for choosing the right fonts for your brand

Whilst there are no hard and fast rules for choosing the right fonts for your brand, there are some guidelines you will find helpful to follow;

1.    Make your logo font distinct from the fonts you use for other purposes.  This will allow your logo to stand out from the information on your website and in your marketing materials.

2.    Create contrast when pairing fonts by mixing up font categories, weights and sizes.

3.    Give each font a job and be consistent in how you use them



As I said earlier, there are no hard and fast rules that you have to follow when selecting and combining fonts but it is generally accepted that serif and sans serif fonts work well together.  Try a serif header with a sans serif body or vice versa.

Script and Decorative or Display fonts don’t work as well together because of their bold look. Instead, try contrasting a Script/Display or Decorative font with a Serif or Sans Serif font.


There are some great resources available to help you narrow down your fonts choices. We can’t recommend Pinterest enough for finding inspiration for everything, including Fonts. Our Typography board is a great place to start.  There are also a number of sites you can head to buy fonts and download fonts.  We like FontSquirrel and MyFonts, as both give you the option to try out your font choices.

If you need help designing your brand and choosing the right fonts, contact us to find out more about our Custom Brand Styling.



Our new Online Store is Live!!


Our new Online Store is Live!!

After lots of requests for a smaller selection of images, we are now offering individual stock images for sale. To celebrate the launch of the new store you can also get 20% off all images by using code '20%off' at checkout. 

This is perfect if you are only needing a handful of images to full up your website or social media accounts. You may even need the images for a brochure or printed material to help promote your business. You can read more about how to utilise our images in our FAQ's

We will be swapping out these images on a regular basis so if you see something you love don't forgot to snap it up. Once the images leave our store they will only be available in future for our members. 

We hope you all love the new selection of images available as much as we do! 

Individual images now available.jpg



Design Tools You Need

If you have an online presence, you need striking visuals to go with your content.  Images, like the ones you will find in the Styled Images library form part of the process of creating designer looking images, but there are a range of tools available to you so you can enhance your presence online like a pro.  

Edit Styled Stock Images with these handy tools

1.  Venngage - Infographics are an ideal way to communicate a lot with a little and in a very visual way.  Venngage gives you the ability to easily create your own Infographics.  There are hundreds of templates to choose from and using this software is as easy as dropping and dragging.  Best of all, you can get started for free.

2.  Font Candy - One of the best ways to make our Styled Images your own is to put your words on top of them.  Font Candy offers you more than 45 fonts and the ability to create captions and overlay them onto your own images.

3.  Assembly - Create icons, logos and scenes with Assembly. There are over 180 basic forms for you to play with an 'assemble' any way you choose.  You have to check this one out to fully understand how versatile it can be!

4.  Pantone Studio - A digital swatch book housing over 10,000 hues.  Colour match with your pictures, create colour palettes and share away.


How to structure a blog post


How to structure a blog post

Over the last several weeks we have been talking about Blogging here on the Styled Images Blog.  If you missed the previous articles you might like to read Getting Started With Blogging followed by Planning Your Blog Content. Today we are tackling another important Blog topic; how to structure a blog post. 

The first piece of advice I have for you when it comes to how to structure a blog post, is to read blog posts.  When I studied Creative Writing at University this was drummed into us by almost every Lecturer; writer’s read.  So, my advice to you as a Blogger, or future Blogger is; Blogger’s read.  Reading the posts of others and paying attention to the structure, sentence length and calls to action in the blog post, is a great way to learn more about the types of posts that appeal and the ones that have you skimming one or two lines in.

I also want to caution you against letting go of what makes you unique to your audience.  You do want your personality and expertise to flow through your posts; this is your ‘voice’. That personality is what engages Blog readers most.  Structure is just the framework within which you allow your voice to be communicated. Now let's take a closer look at the structure of a Blog post.


5 Easy Steps To Better Blog Posts

The Headline

Your headline is the first thing readers see and its job is to encourage them to read on; which makes getting it right, very important.  I generally start with a working title and then keep editing it until I have a headline that I know is going to catch attention.   Think intriguing, punchy and compelling!

The Lead

This section will be 1-2 concise paragraphs which layout the who, what, where, when, why & how of your topic; the theme or argument of your post This section should contain your most important information and works well with a hook, quote or question.  For examples on how to write a good lead, read the first paragraph of newspaper and magazine articles.

Your writing is the instruction manual for assembling ideas in your reader’s mind.
— Glen Long

The Body

This section will be your meatiest section of the post.  Depending on the length of your post, it may be 2-4 paragraphs long and it is where you expand on your topic. Here you will lay out your argument and information which supports your headline and lead.  This section may include quotes, statistics, videos and even images. 

Images are a great inclusion in a blog post as they are eye-catching and help to make your post look more appealing and compelling to readers.  If you don’t have your own images to add to a blog post you can subscribe to a Library like Styled Images.

The Tail

This section is your conclusion and may include a summary of your personal thoughts on the topics and links to additional reading on the topic. This is a great place to add links to other blog posts from your own site that relate to the topic.

Calls to action

Almost everyone who blogs wants their reader to take another action from reading the post.  It might be for the reader to move on to read another blog post, as a way for you to encourage the reader to consider you an expert on your topic.  You may want your reader to sign up for your newsletter, so you can email them directly about special offers and keep them engaged with what you do.  Maybe you want them to head to your website to purchase a product or service. 

Whatever your goal when it comes to blogging, sprinkle your call to actions throughout the post, rather than leaving them to the end.  Head up to Introduction Body sections of this post to see the ways I have used calls to action in this post.

If you have suggestions on how to structure blog posts we would lover you to share your ideas with us in the comments.


Tips for Managing Your Workload


Tips for Managing Your Workload

Do you need some tips to help you organise your day better?  Here are some of the things I recommend your try.

Use a wall/desk calendar

I”m not at all the best with remembering dates. I’m the friend who forgets birthdays and special occasions constantly! Thank god for Facebook reminders.  I find having a giant wall calendar right next to my computer desk works best for me. If I get an email or phone call I can quickly refer to my wall calendar to check my availability. I pencil out every day on the calendar that I know I have something booked or need to leave a day free for work. Its also really helps me plan out my year, work out how many more clients I can take on and when I can take time of for holidays.

Invest in a great diary with a weekly and monthly view

I can’t go past my Kikki K diary. It is really amazing! Not only does it have a monthly and weekly view it also has tabs that can be personalised for anything. I have broken my calendar down into 7 parts – monthly calendar view, weekly calendar view, To Buy Lists, Work Meeting Notes, Planning, To Action lists and Project ideas to work on. The great thing about the Kikki K diary is that you can personalise them as much as you want. I also purchased the stickers so I can colour code my meetings. 

Use a project management system like – Basecamp

In recent months I have been finding it harder and harder to remember specific agenda items I need to go through with my clients. Although I keep email records and files for each client it is easy to overlook something important. I have recently started using an online project management system called Basecamp. Basecamp is great as it is really affordable and super easy to use. You can also set staff up with user names and add them to your projects. I use this program to keep an ongoing to do list for every client I’m currently working with. 

All clients get assigned an individual folder for all files/photos/contracts etc.

Who ever said paper free offices were a good thing in my opinion were wrong. I love to have inspirations boards and proposals printed out in colour in client files to go through with them at our meetings. There is really something nice about having a beautiful printed proposal in your hand. The downside is I spend a small fortune on ink cartridges! I find it so much easier to hand write notes and draw quick pictures than trying to make notes on my iPad through out my meetings. Sometimes I do however have to rely on my iPad for certain things. I also think its important to keep invoices and the original signed version of contracts in paper form.  For tax purposes in Australia it is of course required that you keep all invoices/receipts for a 5 year period.

Sync all calendars together

I switched to using a Mac desktop computer about 5 years ago now and although it took me a little while to learn everything I definitely couldn’t go back to my old PC. I love that I can work on my calendar and then take my iPad and iPhone with me and everything is synced. I already need to remember to update my wall and diary calenders with meetings I wouldn’t want to be updating my iPhone, iPad and Laptop every day too!

Keep a daily to do list

I have always kept a daily to do list and don’t think I could live my life without it. I  use it for both work and personal releated things I need to action. It’s great at the end of each day being able to go through a to do list and tick of everything thats been completed. It actually makes you feel like you’ve accomplished something.

 Organise your inbox 

I’m currently using Gmail, Mail and Outlook on my Mac computer to manage all my emails. I have broken my inbox down into a folder for everything so that once my emails have been actioned, I can file them under a relevant folder. I break down my folders with headings and subheadings. I also have a folder for each current client so I can easily keep track of all my client correspondence. Normally when I’m out of the office, I check my emails as soon as I receive them on my iPhone. Anything important gets actioned immediately and everything else gets flagged for me to action when I’m back in the office. Although I spend time working on my emails nearly every day and every weekend, I do try to keep everything in drafts to only send during work hours. I think if you start sending emails at 7pm on a Sunday night, clients will automatically assume that this is an ok time to be contacting you. I do my best to schedule time in my diary which I’ll dedicate to tackling my emails. 

I hope these above tips are helpful in managing your day to day workload. Wishing you all a wonderful week! 


Member Login
Welcome, (First Name)!

Forgot? Show
Log In
Enter Member Area
My Profile Not a member? Sign up. Log Out