Over the last several weeks we have been talking about Blogging here on the Styled Images Blog.  If you missed the previous articles you might like to read Getting Started With Blogging followed by Planning Your Blog Content. Today we are tackling another important Blog topic; how to structure a blog post. 

The first piece of advice I have for you when it comes to how to structure a blog post, is to read blog posts.  When I studied Creative Writing at University this was drummed into us by almost every Lecturer; writer’s read.  So, my advice to you as a Blogger, or future Blogger is; Blogger’s read.  Reading the posts of others and paying attention to the structure, sentence length and calls to action in the blog post, is a great way to learn more about the types of posts that appeal and the ones that have you skimming one or two lines in.

I also want to caution you against letting go of what makes you unique to your audience.  You do want your personality and expertise to flow through your posts; this is your ‘voice’. That personality is what engages Blog readers most.  Structure is just the framework within which you allow your voice to be communicated. Now let's take a closer look at the structure of a Blog post.


5 Easy Steps To Better Blog Posts

The Headline

Your headline is the first thing readers see and its job is to encourage them to read on; which makes getting it right, very important.  I generally start with a working title and then keep editing it until I have a headline that I know is going to catch attention.   Think intriguing, punchy and compelling!

The Lead

This section will be 1-2 concise paragraphs which layout the who, what, where, when, why & how of your topic; the theme or argument of your post This section should contain your most important information and works well with a hook, quote or question.  For examples on how to write a good lead, read the first paragraph of newspaper and magazine articles.

Your writing is the instruction manual for assembling ideas in your reader’s mind.
— Glen Long

The Body

This section will be your meatiest section of the post.  Depending on the length of your post, it may be 2-4 paragraphs long and it is where you expand on your topic. Here you will lay out your argument and information which supports your headline and lead.  This section may include quotes, statistics, videos and even images. 

Images are a great inclusion in a blog post as they are eye-catching and help to make your post look more appealing and compelling to readers.  If you don’t have your own images to add to a blog post you can subscribe to a Library like Styled Images.

The Tail

This section is your conclusion and may include a summary of your personal thoughts on the topics and links to additional reading on the topic. This is a great place to add links to other blog posts from your own site that relate to the topic.

Calls to action

Almost everyone who blogs wants their reader to take another action from reading the post.  It might be for the reader to move on to read another blog post, as a way for you to encourage the reader to consider you an expert on your topic.  You may want your reader to sign up for your newsletter, so you can email them directly about special offers and keep them engaged with what you do.  Maybe you want them to head to your website to purchase a product or service. 

Whatever your goal when it comes to blogging, sprinkle your call to actions throughout the post, rather than leaving them to the end.  Head up to Introduction Body sections of this post to see the ways I have used calls to action in this post.

If you have suggestions on how to structure blog posts we would lover you to share your ideas with us in the comments.


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